Xtremery
⚡For Shopify brands doing $100K+/month

Break the revenue ceiling your Shopify theme built.

You don't have a traffic problem. You have a storefront problem. I rebuild six-figure stores as headless Next.js storefronts — 90+ Lighthouse, green Core Web Vitals, and conversion that climbs out of the sub-3% trap. Same traffic, more revenue.

✓ Free 30-minute teardown · No obligation · You keep the findings

1.3% → 2.4%
Last rebuild · conversion
90+
Lighthouse score
Green
Core Web Vitals
Performance · Lighthousedesktop · audited
98/ 100
LCP
Pass
INP
Pass
CLS
Pass

Recent Work

A spin through some of the sites we've designed and built.

CleaningCureFL.comReefTech.ioRafaelRafael.comMacombLaserHairRemoval.comDandSPropertyManagement.comBigSky3DPrintsBoxStream homepageRise Yaupon homepageDelta Grows homepageFowCon homepage
TL;DR

What is headless Shopify, and why use it?

Headless Shopify separates your store's front end from Shopify's built-in themes: Shopify still runs checkout, inventory, and payments through its Storefront API, while the customer-facing site is custom-built — usually in Next.js. Stores go headless to escape slow Liquid themes and design limits, gaining full control over speed and user experience, which typically lifts conversion rate and average order value.

By Hunter Coleman — Full Sail game-design grad & founder of Xtremery, a web design & development studio in DeLand, FL (44+ five-star Google reviews).

Updated

The plateau is real

You've squeezed everything you can out of a templated theme.

The brand works. The traffic shows up. But the numbers stopped moving — and you already know why.

01

The customization ceiling

Every feature request comes back as "the theme can't really do that." Your roadmap is bigger than your platform allows.

02

AOV won't budge

You can't build the subscriptions, bundles and quiz flows that actually lift order value. So it sits flat while costs climb.

03

Stuck competing on volume

More ad spend, thinner margins. You're buying growth you should be earning from the visitors you already pay for.

04

Conversion under 3%

A slow store and a leaky checkout quietly throw away orders you already paid to acquire. You can feel it in the analytics.

Here's the part that stings

The leak compounds. Every extra second of load time and every clunky checkout step is an order you already paid for — gone. No amount of ad spend fixes a conversion problem. You're not scaling revenue. You're scaling the leak.

The fix

A headless rebuild — not another app, not another theme.

I don't tweak themes or bolt on plugins. I rebuild your storefront from scratch in Next.js: no template, no script bloat, no shared speed ceiling. Just your brand and your logic, loading instantly.

Hand-coded Next.js, fully headless.

Custom front end on Shopify's Storefront API — zero template constraints.

Subscriptions, bundles & quizzes that lift AOV.

The custom commerce logic your theme can't touch, built clean.

90+ Lighthouse, green Core Web Vitals.

A genuinely fast store — measured, documented, guaranteed.

Engineered to convert, not just to look good.

Built around the two numbers that move revenue: conversion and order value.

Themed ShopifyHeadless / Next.js
Site speedslowfast
Custom logiccappedopen
Conversion ceiling<3%lift

Here's what happened when Rise Yaupon rebuilt their Shopify store on Next.js.

Unwrap the rebuild

Drag any tile right to peel back the old Shopify theme and reveal the new Next.js build beneath.

Hero — new Next.js build
Hero — old Shopify theme
Hero
About — new Next.js build
About — old Shopify theme
About
Shop — new Next.js build
Shop — old Shopify theme
Shop
Product — new Next.js build
Product — old Shopify theme
Product
Cart — new Next.js build
Cart — old Shopify theme
Cart
Videos — new Next.js build
Videos — old Shopify theme
Videos

Real Lighthouse scores

Raw screenshots, audited May 19, 2026. Same Lighthouse version, same device emulation, both runs.

Mobile

Before
Old Shopify theme — Lighthouse mobile report
After
New Next.js build — Lighthouse mobile report

Desktop

Before
Old Shopify theme — Lighthouse desktop report
After
New Next.js build — Lighthouse desktop report

The numbers

MetricBeforeAfter
Desktop Lighthouse Performance00
Mobile Lighthouse Performance00
Conversion rate0.00%0.00%
Average order value$0.00$0.00

Lighthouse audits run May 19, 2026 (same Lighthouse version, mobile + desktop emulation). Conversion rate and average order value compare Rise Yaupon's previous quarter on Shopify to the first 14 days post-launch on Next.js — data continues to accumulate.

What Shelly said

Facebook post from Shelly Steele about the Rise Yaupon rebuild
Shelly Steele

Shelly Steele

President & Co-Founder

Rise Yaupon ↗

Rise Yaupon: results after going headless

A real Xtremery client. Stack delivered: headless Next.js + Shopify Storefront API + Sanity CMS.

Rise Yaupon performance and revenue metrics before and after a headless Shopify rebuild
MetricBeforeAfterChange
Lighthouse desktop performance7098+40%
Lighthouse mobile performance44882× (+100%)
Conversion rate1.29%2.40%+86%
Average order value$31.52$42.43+35%

The performance guarantee

Your rebuild hits 90+ Lighthouse and green Core Web Vitals at launch — with documented before-and-after numbers.

If it doesn't, I keep working until it does.

Is headless right for you?

Honest filters and real examples — not a generic pitch. Every claim below is something you can verify on riseyaupon.com.

What headless actually solves

  1. 01

    Mobile speed under real-world load

    Stock Shopify themes hide latency behind synthetic dashboard scores. Headless removes the Liquid render layer and the theme JS that blocks first paint.

    With Xtremery Headless

    Instant page transitions and zero theme-JS bloat. Mobile Lighthouse 44 → 88, audited the same day on both builds.

  2. 02

    Design freedom beyond Liquid templates

    Liquid forces every page through a fixed template grammar. When the design you want doesn't fit Liquid, you either fight it with custom Liquid + app workarounds or accept a watered-down version.

    With Xtremery Headless

    Blog posts render product listings mid-content — a layout that takes contortion or paid apps in Shopify but is trivial in a Next.js component.

  3. 03

    Custom features stock apps can't deliver cleanly

    Apps solve common needs cheaply, but every app you add costs page weight, slows checkout, and locks behavior to someone else's design choices. Headless lets the merchant own the interaction.

    With Xtremery Headless

    Side-cart free-shipping progress UI ("add $X more to unlock free shipping"), persistent sticky add-to-cart on product pages, redesigned subscription experience with a clearer benefits hierarchy.

  4. 04

    SEO infrastructure

    Full URL control, proper structured data, and real server-rendered pages — not "SEO mode" Liquid hacks. Search engines see the same markup users see.

  5. 05

    International and multi-storefront capability

    Currency, language, and region treated as first-class architectural concerns instead of bolt-on apps that fight the theme.

When it makes sense

  • Doing $100K+/month in revenue
  • Mobile site speed is hurting your ad ROAS
  • Custom features your theme can't support
  • Planning international or multi-storefront expansion
  • Brand has matured past template aesthetics

When it doesn't

  • Doing under $100K/month (theme optimization is the better ROI first)
  • Stable, simple product line with no custom needs
  • No in-house technical capability for ongoing maintenance
  • Budget under $20K for the rebuild — start with the free audit

Most agencies say yes to everyone. We don't.

How it works

Two steps. Zero risk to start.

Start hereStep 01

Free store audit

$0 · no obligation

I tear down your current store and show you exactly where you're losing revenue — speed, checkout, AOV. You keep the findings whether we work together or not.

The rebuildStep 02

Headless storefront

$20,000 · one flat scope

A custom Next.js storefront engineered for conversion and order value. One scope, one timeline, one outcome — backed by the performance guarantee.

I take one to two builds a month. That's it.

This isn't scarcity for the sake of it — it's a solo studio, and every build gets full attention. When this quarter's slots are gone, they're gone. The free audit call is how you find out if you're next.

Headless Shopify

Common questions

Headless Shopify separates your storefront's front end from Shopify's themes while Shopify keeps running checkout, inventory, and payments through its Storefront API. The customer-facing site is custom-built — usually in Next.js — for full control over speed and design.

A full custom headless Shopify build typically starts around $20,000 and takes 6–8 weeks. If you're not ready to commit, a performance audit and roadmap runs about $1,500–$2,500 and tells you whether a rebuild is even worth it.

Most headless Shopify migrations take 6–8 weeks from kickoff to launch: discovery and design, the build on Next.js plus the Storefront API, then analytics, DNS migration, and post-launch support. An audit-only engagement takes about two weeks.

Use Next.js if you want maximum flexibility, the largest ecosystem, and freedom to host anywhere; use Hydrogen if you want Shopify's own React framework tightly integrated with its Oxygen hosting. For most stores, Next.js plus the Shopify Storefront API is the more future-proof choice.

It's worth it when slow load times or theme limits are actively costing you sales — a faster custom storefront can lift conversion and average order value (one Xtremery rebuild went from 1.29% to 2.40% conversion). If your store loads fine and a good theme covers your needs, invest in traffic first.

Before you ask

The honest answers.

It's not a website — it's a revenue system. On $100K/month, moving conversion from 1.3% to 2.4% on the same traffic pays the build back in weeks, then compounds every month after. The free audit shows you that math on your actual numbers before you commit a dollar.

Fair. Start with the free audit. If a headless rebuild won't move your numbers, I'll tell you straight — even if it costs me the project. Founder-led, direct, no account managers.

Last thing

See exactly where your store is leaking revenue.

Free 30-minute teardown call. No obligation. You walk away with a prioritised fix list either way.

44+ five-star Google reviews