Xtremery

Headless Shopify Stores That Load Instantly

Custom Next.js storefronts that move the metrics that matter.

Here's what happened when Rise Yaupon rebuilt their Shopify store on Next.js.

Unwrap the rebuild

Drag any tile right to peel back the old Shopify theme and reveal the new Next.js build beneath.

Hero — new Next.js build
Hero — old Shopify theme
Hero
About — new Next.js build
About — old Shopify theme
About
Shop — new Next.js build
Shop — old Shopify theme
Shop
Product — new Next.js build
Product — old Shopify theme
Product
Cart — new Next.js build
Cart — old Shopify theme
Cart
Videos — new Next.js build
Videos — old Shopify theme
Videos

Real Lighthouse scores

Raw screenshots, audited May 19, 2026. Same Lighthouse version, same device emulation, both runs.

Mobile

Before
Old Shopify theme — Lighthouse mobile report
After
New Next.js build — Lighthouse mobile report

Desktop

Before
Old Shopify theme — Lighthouse desktop report
After
New Next.js build — Lighthouse desktop report

The numbers

MetricBeforeAfter
Desktop Lighthouse Performance00
Mobile Lighthouse Performance00
Conversion rate0.00%0.00%
Average order value$0.00$0.00

Lighthouse audits run May 19, 2026 (same Lighthouse version, mobile + desktop emulation). Conversion rate and average order value compare Rise Yaupon's previous quarter on Shopify to the first 14 days post-launch on Next.js — data continues to accumulate.

What Shelly said

Facebook post from Shelly Steele about the Rise Yaupon rebuild
Shelly Steele

Shelly Steele

President & Co-Founder

Rise Yaupon ↗

Is headless right for you?

Honest filters and real examples — not a generic pitch. Every claim below is something you can verify on riseyaupon.com.

What headless actually solves

  1. 01

    Mobile speed under real-world load

    Stock Shopify themes hide latency behind synthetic dashboard scores. Headless removes the Liquid render layer and the theme JS that blocks first paint.

    With Xtremery Headless

    Instant page transitions and zero theme-JS bloat. Mobile Lighthouse 44 → 88, audited the same day on both builds.

  2. 02

    Design freedom beyond Liquid templates

    Liquid forces every page through a fixed template grammar. When the design you want doesn't fit Liquid, you either fight it with custom Liquid + app workarounds or accept a watered-down version.

    With Xtremery Headless

    Blog posts render product listings mid-content — a layout that takes contortion or paid apps in Shopify but is trivial in a Next.js component.

  3. 03

    Custom features stock apps can't deliver cleanly

    Apps solve common needs cheaply, but every app you add costs page weight, slows checkout, and locks behavior to someone else's design choices. Headless lets the merchant own the interaction.

    With Xtremery Headless

    Side-cart free-shipping progress UI ("add $X more to unlock free shipping"), persistent sticky add-to-cart on product pages, redesigned subscription experience with a clearer benefits hierarchy.

  4. 04

    SEO infrastructure

    Full URL control, proper structured data, and real server-rendered pages — not "SEO mode" Liquid hacks. Search engines see the same markup users see.

  5. 05

    International and multi-storefront capability

    Currency, language, and region treated as first-class architectural concerns instead of bolt-on apps that fight the theme.

When it makes sense

  • Doing $300k+ in annual revenue
  • Mobile site speed is hurting your ad ROAS
  • Custom features your theme can't support
  • Planning international or multi-storefront expansion
  • Brand has matured past template aesthetics

When it doesn't

  • Under $100k revenue (theme optimization is better ROI first)
  • Stable, simple product line with no custom needs
  • No in-house technical capability for ongoing maintenance
  • Budget under $20k for a full build (the Tier 1 Audit might still fit)

Most agencies say yes to everyone. We don't.

Investment

Three ways to work together. Pricing reflects scope, not seats — every quote is built from your store, your stack, and what you actually need.

Performance Audit + Roadmap

2-week delivery

$1,500–$2,500

A precise technical diagnosis before you commit to a full rebuild — for stores that want the data first.

  • Deep technical audit of your current Shopify store
  • Lighthouse + Core Web Vitals breakdown
  • Conversion bottleneck analysis
  • Written roadmap of what a headless rebuild would change
  • 50% credited toward a build if upgraded within 90 days
Most projects start here

Headless Storefront Build

6–8 week delivery

from $20,000

A full custom rebuild on Next.js + Shopify Storefront API. Designed, built, deployed, and supported through launch.

  • Custom design system built for your brand
  • All standard pages — home, collection, product, cart, account, content
  • Next.js + Shopify Storefront API + chosen headless CMS
  • Analytics setup (GA4 + Shopify, validated)
  • Vercel deployment + DNS migration
  • 30 days post-launch support

Headless Build + Growth

6–8 week build + 90-day partnership

from $30,000

Everything in the build, plus a 90-day partnership focused on CRO and post-launch performance. For buyers who want a partner, not a vendor.

  • Everything in Headless Storefront Build
  • Extended 90-day optimization period
  • A/B testing setup and execution
  • CRO based on real post-launch data
  • Monthly performance reporting
  • Priority support across the partnership

Final investment depends on scope, integrations, and complexity. for a precise quote.

Tell me about your project

Six quick questions, then we'll get a 30-minute call on the calendar. No pitch — just an honest read on whether a headless rebuild is the right move for your store.